What an absurd proposition. Except it isn’t.

Every one of us has hashed out this topic over Friday beers, and as the conversation unfolds, the familiar grievances inevitably emerge…

“The industry needs more regulation.”

“Backyard wrappers are undercutting the market.”

“Suppliers will sell to anyone.”

While it’s easy to view these newcomers as a threat to established businesses, undercutting prices and perhaps compromising on standards, it’s essential to remember: hasn't this been the starting point for many of us?

Playing to your strengths.

The concerns raised by established businesses are valid, particularly when it comes to protecting the high standards and reputation they've worked hard to build. They worry that those entering the market without formal training or a deep understanding of the craft will not only harm the industry.

But consider this: what formal training or guidance can truly prepare an aspiring business for an industry that's constantly evolving technologically, where creativity is a key attribute? Traditional pathways might not always align with the rapid innovation and entrepreneurial spirit driving our industry today.

Rather than seeing newcomers as a universal threat, established businesses could benefit by focusing on sectors that are inaccessible to smaller operations, where their scale and depth of experience offer the most value. Simultaneously, smaller businesses will naturally focus on more flexible, cost-driven markets as they develop their skills.

You were a newbie once.

This isn't intended to mock or disparage, but rather to remind you of the youthful exuberance that fuels innovation in our industry. Like many of you, I started my journey in a garage, facing considerable resistance from the "elders" of our trade—a stark contrast to other industries where veterans often embrace and nurture new talent.

Even now, as I lead training courses, I sense some seasoned operators regard me with skepticism, as if I'm an imposter in their domain. But is that fair? Surely not. And frankly, neither you nor I should be overly concerned with this. In an industry grappling with a skills shortage, can we really afford to dismiss the enthusiastic contributions of new talent? Perhaps there is resentment that this talent is bypassing the traditional pathways through established businesses to learn their craft.

Let’s stop blaming the suppliers.

Please, if you would be so kind. It's a free market, and suppliers can sell to anyone—who are we to judge who is worthy to buy? Who sets the standard? I've seen established companies deliver subpar workmanship despite their size and experience, while many smaller operators compete fiercely on quality to win accounts.

What role do we expect our suppliers to play? They already wield significant influence without the power to arbitrarily deny service without appeal. And who’s to say such power wouldn’t backfire on its proponents?

Suppliers play a crucial role in our industry by providing knowledge, representing our grievances with manufacturers, and maintaining stock in Australia, an expensive but vital endeavour. I appreciate them right where they are.

Conclusion.

I’m not fond of the term “backyard wrapper” as it carries a demeaning undertone. But I use it ironically because, without it, would we still know who we’re talking about?

The rise of backyard wrappers isn’t the threat it’s often made out to be; instead, they bring a fresh perspective and drive to innovate that benefits us all. Let’s not waste time resisting this wave of change. Instead, let’s mentor, support, and grow together.



So, the next time you’re crushing tinnies with Dave at Friday beers and he starts pumping out those negative tropes in an unbridled slur, don’t just nod along. Instead, take a moment to consider that perhaps he’s the problem.